Google Lead Form - Accurate Attribution & New Activity

What's New?

• Google Lead Form submissions now record the correct Session Source as Paid Search (previously stored as "Paid Social").
• Session Source includes the full Campaign, Ad Group, and Ad details.
• A new contact activity — "Google Lead Form Submission" — has been introduced for this submission type.
• The activity snippet captures Campaign, Ad Group, Ad, and Form name so you can see exactly which ad and form drove the lead.

How It Works:

• Run a Google Ads campaign that uses Lead Forms and connect it to the platform as you do today.
• When a prospect submits the Google Lead Form, the contact is created or updated inside your account automatically.
• Open the contact and check the Activity panel: Session Source should be "Paid Search". Campaign / Ad Group / Ad should have been populated from the originating Google Ads entity.
• In the contact's Activity timeline, you'll see the new "Google Lead Form Submission" entry containing Campaign, Ad Group, Ad, and Form name.

Why It Matters:

1. Accurate paid-channel reporting — Google Lead Form leads are no longer miscategorised as Paid Social, so dashboards, and source breakdowns finally reflect reality.
2. Full campaign visibility — Marketers can see the exact campaign, ad group, ad, and form behind every lead.
3. Cleaner activity timelines — A dedicated activity type makes it easy to filter, segment, and automate workflows for Google Lead Form leads.
4. Better automation triggers — Workflows can branch on the new activity type to deliver a tailored follow-up.

Notes:

1. The fix applies to new submissions going forward. Historical contacts retain their original attribution.
2. No setup changes required — the corrected attribution and new activity apply automatically.
3. Available wherever Google Ads' Lead Form integrations are supported.